SO WHERE IS IT ? Your “marketing plan” Aren’t you suppose to have one? I’m sure that every large corporate SEED COMPANY in the world has one. Pays experts for them. But do they realize yet that the “INTERNET” and yes the “GARDEN INTERNET” is the bigger single driving force today that really matters to your customers?
LAUGHS. Its true when you think about it. NOT Radio. (with the tractor radio?). NOT TV… While your farmer-customer is waiting for his dinner on the table? AND CERTAINLY NOT Newspaper or even trade magazines.
THE BIGGEST MARKETING FORCE IN GARDENING is the INTERNET and the WEBSITES THAT make it the internet . The internet doesn’t make it…. ITS the DOMAIN NAMES and SEARCH ENGINES that put you in touch … That’s the suggestions… And then the addresses and locations and directions.
BUT USING ALL THAT TO FIND THE “CONTENT” … IS WHAT YOUR USER WANTS. HE WANTS ANSWERS / SOLUTIONS & RESULTS !!